The Book
Stories That F*cking Matter
Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business.
Reading Library
What I'm reading
A curated collection of the books shaping how I think about leadership, wealth, leverage, brand, human behavior, culture, and growth. The 2026 list below is what I'll be reading and writing about all year.
The 2026 Reading List
The foundation for this year's essays, articles, and thinking.
Barry Diller
How a media legend thinks about leadership, power, and conviction over decades.
Rory Sutherland
Why brand and human irrationality drive value more than logic does.
Michael A. Singer
Staying grounded and free as responsibilities grow.
Geoff Smart & Randy Street
Hiring as the highest-leverage activity in any business.
Scott Barry Kaufman & Carolyn Gregoire
Creativity as a competitive advantage in an AI-powered world.
Kissinger, Schmidt & Mundie
How AI will reshape power, governance, economics, and culture.
Steven Pinker
How shared beliefs and common knowledge shape reality.
Octavia E. Butler
Leading through instability and chaos.
Justin Donald
Building assets that create freedom and optionality.
Chris Jarvis
Real wealth comes from ownership, not income.
Molly Pittman
Modern customer acquisition as distribution keeps evolving.
Sabri Suby
Demand generation and the systems that drive sales.
Gina Bianchini
How communities drive trust, influence, and business value.
Brad Ball
Creativity and entrepreneurship, from someone I know and respect.
Core Favorites & Most Influential
The books that have shaped my life, leadership, and worldview the most.
Consciousness & Personal Growth
Don Miguel Ruiz
Byron Katie
Joe Dispenza
Gay Hendricks
Pema Chödrön
Pema Chödrön
Bruce Lipton
Kahlil Gibran
Leadership, Influence & Human Behavior
Robert Greene
Robert Greene
Heifetz & Linsky
Todd Rose
Hans Rosling
Civilization & Big Thinking
Yuval Noah Harari
Yuval Noah Harari
Yuval Noah Harari
Yuval Noah Harari
Business, Wealth & Entrepreneurship
Peter Thiel
Paul Jarvis
Joey Coleman
Felix Velarde
Justin Donald
Storytelling, Brand & Narrative
Garrett McClure
Donald Miller
Blanchard & Bowles
Paulo Coelho
Books by People I Know or Have Worked With
Justin Donald
Brad Ball
Chris Jarvis
Molly Pittman
Sabri Suby
Gina Bianchini
Donald Miller
Marie Forleo
Blanchard & Bowles
Felix Velarde
Jim Dethmer, Diana Chapman & Kaley Warner Klemp
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