My Amazon #1 bestselling book, Stories That F*cking Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business, walks readers through the signature storytelling framework my team built, with proven strategies to tell a story that gets attention and grows a business.
It lays out the three pillars of the Stories That F*cking Matter model of epic storytelling, applies the model to stories from business stars like Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg, and Tony Robbins, and shows why vulnerability can be a key ingredient of a great story.
It also covers how to grab attention in today’s attention economy, the insider tactic of trend-jacking, and advanced storytelling and media growth hacks. The framework drove so much demand that we tripled the team and started a waiting list for new clients.
The book is available through Amazon and independent bookstores including Austin’s BookPeople and L.A.’s Book Soup.
Originally covered by Benzinga.