The Book

Stories That F*cking Matter

Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business.

Stories That F*cking Matter, the Amazon #1 bestselling book by Garrett McClure

The storytelling playbook behind the brands people actually remember.

It's the same framework my team used to land clients on Oprah, The View, Forbes, and Rolling Stone. Not theory, the exact three-pillar system for building stories that earn attention, win clients, and move a business forward.

Amazon #1 bestseller. A Forbes Council Executive Library selection. Foreword by William Shatner. Stocked at BookPeople and Book Soup.

Garrett McClure holding his book Stories That F*cking Matter
Reading Library

What I'm reading

A curated collection of the books shaping how I think about leadership, wealth, leverage, brand, human behavior, culture, and growth. The 2026 list below is what I'll be reading and writing about all year.

The 2026 Reading List

The foundation for this year's essays, articles, and thinking.

Who Knew

Who Knew

Barry Diller

How a media legend thinks about leadership, power, and conviction over decades.

Alchemy

Alchemy

Rory Sutherland

Why brand and human irrationality drive value more than logic does.

Living Untethered

Living Untethered

Michael A. Singer
Author site ↗

Staying grounded and free as responsibilities grow.

Who

Who

Geoff Smart & Randy Street
Author site ↗

Hiring as the highest-leverage activity in any business.

Wired to Create

Wired to Create

Scott Barry Kaufman & Carolyn Gregoire
Author site ↗

Creativity as a competitive advantage in an AI-powered world.

Genesis

Genesis

Kissinger, Schmidt & Mundie

How AI will reshape power, governance, economics, and culture.

When Everyone Knows That Everyone Knows

When Everyone Knows That Everyone Knows

Steven Pinker
Author site ↗

How shared beliefs and common knowledge shape reality.

Parable of the Talents

Parable of the Talents

Octavia E. Butler

Leading through instability and chaos.

The Lifestyle Investor

The Lifestyle Investor

Justin Donald
Author site ↗

Building assets that create freedom and optionality.

Giraffe Money

Giraffe Money

Chris Jarvis
Author site ↗

Real wealth comes from ownership, not income.

Click Happy

Click Happy

Molly Pittman
Author site ↗

Modern customer acquisition as distribution keeps evolving.

Sell Like Crazy

Sell Like Crazy

Sabri Suby
Author site ↗

Demand generation and the systems that drive sales.

Purpose

Purpose

Gina Bianchini
Author site ↗

How communities drive trust, influence, and business value.

Art of Entrepreneurs

Art of Entrepreneurs

Brad Ball
Author site ↗

Creativity and entrepreneurship, from someone I know and respect.

Core Favorites & Most Influential

The books that have shaped my life, leadership, and worldview the most.

Civilization & Big Thinking
Business, Wealth & Entrepreneurship
Storytelling, Brand & Narrative

Books by People I Know or Have Worked With

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