GVG Agency proudly celebrates National Coming Out Day, a day commemorating the importance of authenticity. As a certified LGBT Business Enterprise by the NGLCC, our commitment to diversity and inclusivity runs deep, reflected not only in our status but in our client roster, which is as inclusive as our values.

It’s important for everyone to live in their truth, because it is in our unique experiences and identities that we find strength and power. Embracing who we are, regardless of how we identify, contributes to a more compassionate and understanding society. When we live authentically, we inspire others to do the same.

Today, let’s continue to support each other on the journey toward self-discovery and self-acceptance.

By Garrett McClure, CEO at GVG Agency.

(AUSTIN, TX – SEPT. 13, 2023) — Grapevine PR + Consulting, a powerhouse public relations firm with nearly 20 years of awards and recognition for campaigns on behalf of clients such as Hollywood icon William Shatner, Grammy-winning music legend Lisa Loeb, and hundreds of national brands including Caesars Entertainment, P.F. Chang’s, and The Solution, today marks a significant milestone with its transformation into GVG Agency.

Grapevine PR + Consulting is transitioning into GVG Agency, a digital marketing agency committed to brand growth through influencer marketing, innovative paid media, content marketing, SEO, and other digital services, in addition to its award-winning PR strategy. GVG’s focus is redefined, reimagined brand growth for epic brands, including consumer packaged goods, biohacking, celebrities, and high-profile experts.

In addition to the rebrand, the team recently authored the Amazon bestselling business book, Stories That F*cking Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients, and Grow Your Business, featuring a foreword by William Shatner.

GVG Agency, formerly Grapevine PR + Consulting, is poised to lead in influencer marketing, PR, and paid media.

Read the full announcement on Agility PR.

In the ever-evolving realm of digital marketing, a seismic transformation is underway. While mainstream press coverage remains a key factor in growing a brand’s visibility, it’s no longer the sole determinant. Influencers and celebrities are now the gatekeepers to a brand’s success and the catalysts steering them toward uncharted digital riches. One striking example is Quest Nutrition, a brand that has fearlessly and effectively used influencer marketing to forge an empire of athlete-worthy nutrition.

The Evolution of Quest Nutrition

Quest Nutrition began in 2010 when three software-industry titans, Tom Bilyeu, Ron Penna, and Mike Osborn, set out to create something extraordinary: delicious nutrition that wasn’t overloaded with sugar and net carbs. The first Quest Bar, hand-rolled in a kitchen, was a hit among friends and family, and by 2012 it was one of the top-selling protein bars in specialty retailers. The line grew to include Quest Protein Chips and Protein Powder.

In 2015, Quest moved its bars from specialty retailers into mass grocery stores. By 2018 it launched the Quest Protein Cookie, Tortilla Style Protein Chips, and Thin Crust Pizza, giving fans even more ways to enjoy the brand.

Quest Squad: Uniting Fans and Fueling the Journey

In the digital age, a brand’s success isn’t just about its products; it’s about the community it builds. Quest established the Quest Squad, a community of super fans connected through missions, sharing their Quest experiences on social media in exchange for swag, products, and exclusive experiences. That turned loyal customers into brand ambassadors and an army of authentic advocates.

The Power of Influencer Marketing

Quest recognized the paradigm shift and executed a masterful strategy: collaborations with fitness influencers (distributing free bars to influencers who showcased the products), ambassador and affiliate programs that formed long-term relationships, sponsored posts and social takeovers that tapped niche markets, and user-generated content from the Quest Squad that became a powerful testimonial to quality and taste.

Quest’s Remarkable Journey to a Billion Dollars

In 2014, Quest Nutrition ranked No. 2 on the Inc. 5000 list of the fastest-growing U.S. companies. Its dedication to quality, innovation, and influencer marketing drove a meteoric rise, and in 2019 it was acquired by Simply Good Foods Co. for $1 billion. Quest’s journey shows how influencer marketing, combined with a passionate community, can propel a brand to stardom.

By Garrett McClure, CEO at GVG Agency.